What?
What Is Email Marketing?

Web-based Email Marketing System (WEMS)
From permission-based acquisition to online brand communication and eLoyalty tools, WEMS puts a robust arsenal of tools at your disposal. Build a database of active, engaged subscribers, communicate with them based on their preferences, and then track their interactions, all without worrying about CAN-SPAM compliance.

Behind every email marketing success, there's a great strategy. With WEMS, that strategy is easier to manage than ever before. WEMS is a comprehensive, intuitive and scalable system that offers exciting new ways to reach customers, improve retention and increase sales.

Data Collections Tools...
WEMS helps you create permission based data collection tools that do much more than grab email addresses. Initiate contact by placing a subscriber sign-up form on your website where visitors can join your interest list and tell you about themselves. Double your efforts through strategic placement of a small quick date collection form on your websites homepage. Use the information that you gather to complement existing data collection efforts or begin a unique dialog with your online interest list. WEMS automatically feeds categorized information into your database, so the process is virtually effortless on your part.

Data Management Tools…
Your database is the foundation on which a successful eMarketing initiative is built. For best results, you need a flexible combination of automated features for reduced date entry and easy – to –use manual controls for individually optimized campaigns.

• Automated Management: Subscriber data is automatically written to your database from the subscriber sign up form. Results are then sorted into the interest or demographic groups you’ve choosen. Profiles are updated as subscribers make changes. After delivery, opt-outs, bounces and invalid email addresses are automatically processed.
  
  
• Easy Manual Controls: Upload permission-based email lists and download data to an Excel spreadsheet, Word document or any text based format. All exported data remains in the database and copies to the new destination that you designate. Search and sort subscribers by category. Build list groups based on selected demographics and send finely targeted messages to those specific groups.
  
  
• Email Creation Tools: The WEMS eMarketing program offers a convenient Message Wizard that guides you through the mail message creation process, audience selection, design composition, scheduling, link tracking management, approval and sending. No HTML skills are needed if you use our template library. Or use your own creative if you’d like. We offer advanced message tools that give the HTML saavy freedom to take your email template in any direction.
  
  
• Spam Rating Tool: You are probably aware that there has been a rise in use of tough, rule-based spam filters. As a result, even double opt-in emails can fail to make it to a subscriber’s inbox. But WEMS includes and easy-to-use spam rating tool that lets you check your content and layout for factors that have been proven to trigger filters. With a single click, you can review your message and make the recommended changes before you hit send.
  
  
• Event Triggered Messaging: Event triggered messaging adds all important relevance to your communications, making it easy for you to send emails based on pre-determined dates. Use event triggered messaging to leverage upsell opportunities, manage corporate initiatives, build customer loyalty and much more. Used alone or in conjunction with dynamic content and Smart Lists, it gives you a powerful way to be at the right place at the right time with the right message for your customers or subscribers.
  
  
• Dynamic Content: Now enjoy message personalization that delivers maximum response rates by putting your good data to good use. WEMS offers truly targeted marketing through our dynamic content functionality. Reach out to your customers by sending them emails that serve up customized copy, offers, links and HTML images based on their subscriber profile, purchase data, and website behavior.
  
  
• Sub-Accounts: Enterprise organizations face complex communications issues. Topping the list is the question of how to manage multi-channel subscriber data while maintaining brand integrity. The sub-account functionality offered by WEMS gives you administrative control over content, message frequency, customer databases and more. The result? Better response rates, consistent brand communication and improved compliance across the enterprise. Message Controls: At the administrator level, you control message approval for all of your sub-accounts. Lock email templates as read-only or allow authoring permission for personalization at local levels. Control image library access. Manage sending profiles, including “from” lines, reply to addresses etc..
  o Frequency Limiting: Prevent more than one sub-account from communication the same offers or news by limiting the number of message subscribers will receive in a given timeframe.
  o Sub-account Test Groups: Give each of your sub-accounts the ability to test messaging.
  o Data Security: You determine who has access to your enterprise customer data and you decide what level of access they have.
  o Statistics: When you send messages from your master account, your sub-accounts will be able to see the stats relevant to their groups. And when sub-accounts send to their groups, they’ll only get the stats they need
  
  
• Statistics and Reporting: Insight. It’s the key to reaching customers and building your brand. WEMS real-time subscriber statistics deliver instant insight into what it takes to strengthen campaigns and enhance conversion with every message that you send.
  o Subscriber Join Data: Learn how many people are viewing your subscriber sign-up form and find out who’s opting in and stay apprised of opt-out requests and profile changes.
  o Messaging Statistics: View total messages sent, open rates, bounce stats and subscriber data for those who opened their email, categorized by email format (HTML, Plain Text or AOL etc.) when relevant.
  o Link Tracking: Link tracking doesn’t have to be complicated to yield insightful data. WEMS lets you assign an easy to remember name to each link in your message for simple concise reporting on click-throughs.