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Why Email Marketing?
Email marketing is one of your most powerful marketing tools available. It does not matter what the type or size of your business, if you want success, you can have outstanding results while investing a little time and money. 54% of small businesses state that e-mail is at the top of the online promotion to drive visitors to their sites and storefronts.
It’s Inexpensive
When marketing dollars are tight- email marketing is an affordable way to stretch your marketing budget to its limit. Unlike direct mail, there is no postal expense and email marketing is 20 times more cost effective than direct mail.
It’s Effective
Email marketing in itself can improve your ROI of all lead generation and customer programs and allows you to be proactive when you communicate to your existing and future clients. Rather than wait for them to think of you and visit your site you can target your emails to them by source, their interests and the lists on your site in which they belong.
It’s Immediate
No days spent typing customer names and addresses on labels or long lines at your local post office processing bulk mail. With email marketing you can create and send compelling newsletters, offers and announcements in an hour or less. With a clear call to action such as “Click here to reserve or Click here to take advantage of this offer” you will receive a customer response within 24 – 48 hours of the time you hit the send button!
It’s Measurable
The success of your email campaign is readily available and easily measured. Email marketing results are reported in “opens” or how many people saw your newsletter and Click Through Rates. Click Through Rates measure how many people actually clicked on the links in your email and who clicked on those links.
It’s Easy
Our web based email marketing product is for businesses both small and large and includes professional HTML templates, list segmentation and targeting capabilities. In addition, up to the minute tracking and reporting is available and ready when you are.
The time to put your email marketing to work for your business is now! To get started , click here.
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